Crossroads Branding + Website

I started working with Crossroads to build a new website and logo system to reflect the changes from Crossroads College to Crossroads Church Partners. We landed on a design with a modern aesthetic that echoes the original Crossroads College logo. It can be a difficult decision for an organization to depart from a familiar logo; it helps when there are elements to help bridge the gap between where an organization has been and where it’s heading.