Crossroads Branding + Website
I started working with Crossroads to build a new website and logo system to reflect the changes from Crossroads College to Crossroads Church Partners. We landed on a design with a modern aesthetic that echoes the original Crossroads College logo. It can be a difficult decision for an organization to depart from a familiar logo; it helps when there are elements to help bridge the gap between where an organization has been and where it’s heading.
For the website, we chose WordPress for the flexibility it offers. Keeping the site straightforward and clutter-free was a priority.